top of page
Beautiful. Intelligent. Human
MediXo By 12 Brand Welcomes Rebecca Lichucki to Founding Advisory
We are thrilled to officially welcome Rebecca Lichucki to the MediXo By 12 Brand Founding Advisory Board. Rebecca brings decades of experience in product development, pharmacy technology, and clinical services. Her guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. This is a huge step forward for us, and we are so excited to have Rebecca on our team. For more information about Rebecca, please visit our team page. #Fou
Michael Goldberg
Dec 18, 20251 min read
MediXo By 12 Brand Welcomes Steven Kaufman to Founding Advisory
Thrilled to officially welcome Steven Kaufman to the MediXo By 12 Brand Founding Advisory Board! Steven brings decades of experience in operations, distribution, and supply chain. His guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. We are so excited to have Steven on our team. #FoundingAdvisor #MedTech #HealthTech #TheHeartOfConnection
Michael Goldberg
Dec 18, 20251 min read
MediXo By 12 Brand Welcomes Jonathan Waxman to Founding Advisory
We are thrilled to officially welcome Jonathan Waxman to the MediXo By 12 Brand Founding Advisory Board. Jonathan brings deep operational and commercial expertise. His strategic insights on DME and CPT will be invaluable as we build a solution that truly makes a real difference for patients and caregivers. This is a huge step forward for us, and we are so excited to have Jonathan on our team. For more information about Jonathan, please visit our team page. #FoundingAdvisor #M
Michael Goldberg
Dec 18, 20251 min read


Corporate LiveWire Global Awards 2025/2026
We’re honored to share that 12 Brand, Inc. | MediXo By 12 Brand has been named MedTech Development Company of the Year in the 2025/26 Corporate LiveWire Global Awards. This recognition reflects the dedication of our team, advisors, and partners as we work to build a defensible, patient‑centered MedTech ecosystem. We’re excited to carry this momentum into our next phase of development and partnerships, continuing to push for innovation that makes a real difference in people’s
Michael Goldberg
Dec 18, 20251 min read
The Quiet Revolution: How Connected Medical Devices Are Becoming Lifelines for Rare Disease and Complex Illness Communities
The Quiet Revolution: How Connected Medical Devices Are Becoming Lifelines for Rare Disease and Complex Illness Communities We've spent countless mornings immersed in our own health tracking rituals. The meticulous logging, the careful documentation—not because we wanted to, but because complex illness demands it. When you're living this reality, tracking isn't optional. It's survival. Here's what keeps me up at night: millions of us are generating vital health data every sin
Michael Goldberg
Dec 18, 20253 min read
bottom of page