Blog Posts

Every thriving company develops an invisible defense mechanism that attacks the very opportunities that could define its next decade. This isn't organizational failure. It's organizational excellence working exactly as designed. Consider the paradox: You build something successful. You hire brilliant people who excel at pattern recognition and risk mitigation. They've been promoted for saying "no" to 99 out of 100 proposals—because that's what excellence at scale demands. You

We Still Count Too It's 4:32am. Judi and I are both hovering over our kingsized bed, counting medications. Not because we're new to this—we're veterans. But because that's what love looks like in rare disease families. It looks like double-checking. Triple-checking. Being each other's backup system because the stakes never get lower. When we started Hugs For Mito, we thought we were giving strength. Turns out, you were teaching us. Every phone call, every message at impossibl

Living with a rare disease or managing a chronic illness often means navigating a complex web of treatments, medications, and medical devices. For those of us who have been through this journey and continue to live it, the challenge is not just survival but maintaining dignity and autonomy. This is where MediXo steps in - a quietly revolutionary solution designed by patient-caregiver who understand these struggles firsthand. It’s not just technology; it’s empathy in action, t

Living with complex medical needs means navigating a world of devices, treatments, and care plans that often feel designed without us in mind. At 12 Brand, Inc. | MediXo By 12 Brand, we believe that those who live the experience of rare diseases and chronic illness are best positioned to innovate solutions that restore dignity and autonomy. Our MediXo blog posts reflect this philosophy, sharing insights born from lived experience. In this post, I want to take you through some

Living with a rare disease or managing chronic illness is a journey filled with challenges that go beyond medical symptoms. It’s about maintaining dignity, autonomy, and hope in the face of complexity. At MediXo, we understand this deeply because our solutions are born from lived experience. Our blog offers a window into this world, sharing stories, insights, and innovations that empower patients and caregivers alike. In this post, I want to take you through the core themes a

When a Reliable MD collaboration becomes part of a patient-founded, caregiver-tested ecosystem like MediXo, the ripple effects are profound. As someone who has lived the challenges of managing complex care, I can say this kind of partnership is quietly revolutionary. It’s not just about medical expertise joining a company; it’s about a shared mission to restore dignity and autonomy for those navigating rare diseases and chronic illnesses. In this post, I’ll walk you through

When it comes to managing rare and complex illnesses, information is power. I know firsthand how overwhelming it can be to sift through endless medical jargon and conflicting advice. That’s why I want to share something that has truly transformed the way I approach healthcare knowledge: the medixo blog posts . These posts are not just articles; they are lifelines—packed with practical insights, expert advice, and compassionate guidance tailored for patients and caregivers nav

We are thrilled to officially welcome Rebecca Lichucki to the MediXo By 12 Brand Founding Advisory Board. Rebecca brings decades of experience in product development, pharmacy technology, and clinical services. Her guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. This is a huge step forward for us, and we are so excited to have Rebecca on our team. For more information about Rebecca, please visit our team page. #Fou

Thrilled to officially welcome Steven Kaufman to the MediXo By 12 Brand Founding Advisory Board! Steven brings decades of experience in operations, distribution, and supply chain. His guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. We are so excited to have Steven on our team. #FoundingAdvisor #MedTech #HealthTech #TheHeartOfConnection