Blog Posts

We Have a Health Presence Problem. Over the last decade, health technology has made extraordinary progress in measurement. We can track heart rate, sleep, strain, stress, glucose, oxygen saturation, and dozens of other biomarkers continuously. We are better informed about our bodies than at any point in history. And yet, outcomes have not improved at the same pace. The reason is not a lack of data. It is a lack of presence. Most health systems today are designed to observe, a

Most people don’t wake up expecting their health to change. It doesn’t arrive with warning signs or a countdown. It shows up in ordinary moments — during routine days, familiar routines, and lives that feel stable. One moment everything is manageable. The next, nothing is. Health challenges don’t discriminate by preparation, intention, or effort. They can emerge from genetics, from chance, from systems that fail quietly, or from bodies that change without explanation. You don

In business, we’re often taught that there’s a “right” way to structure deals. Standard terms. Familiar frameworks. Expected timelines. And while those conventions exist for a reason, some of the most durable, aligned outcomes we’ve seen didn’t come from following the script—they came from questioning it. Experience on both sides of the table has taught us that creativity in deal structure isn’t about being clever for its own sake. It’s about alignment. When parties take the

We’re building MediXo with one principle in front: real solutions start with listening. If you’re a patient, caregiver, clinician, or someone who’s lived through complex care, we know your experience didn’t come easily. It was shaped by long days, hard decisions, and moments the system didn’t always see. That’s why we want to hear what gets missed — and what you wish existed instead. This isn’t a survey. It isn’t a form. It’s a conversation. Use the “Chat With Us” feature in

Living with complex medical needs means navigating treatments, medications, and devices every day. As both a patient and a spouse caregiver, we understand these challenges firsthand. The future of intelligent medical systems isn’t about more technology—it’s about restoring autonomy, preserving dignity, and simplifying care in ways that truly matter. Intelligent medical systems are beginning to change how care is managed at home and on the move. Thoughtfully designed solutions

Every thriving company develops an invisible defense mechanism that attacks the very opportunities that could define its next decade. This isn't organizational failure. It's organizational excellence working exactly as designed. Consider the paradox: You build something successful. You hire brilliant people who excel at pattern recognition and risk mitigation. They've been promoted for saying "no" to 99 out of 100 proposals—because that's what excellence at scale demands. You

We Still Count Too It's 4:32am. Judi and I are both hovering over our kingsized bed, counting medications. Not because we're new to this—we're veterans. But because that's what love looks like in rare disease families. It looks like double-checking. Triple-checking. Being each other's backup system because the stakes never get lower. When we started Hugs For Mito, we thought we were giving strength. Turns out, you were teaching us. Every phone call, every message at impossibl

Living with a rare disease or managing a chronic illness often means navigating a complex web of treatments, medications, and medical devices. For those of us who have been through this journey and continue to live it, the challenge is not just survival but maintaining dignity and autonomy. This is where MediXo steps in - a quietly revolutionary solution designed by patient-caregiver who understand these struggles firsthand. It’s not just technology; it’s empathy in action, t

Living with complex medical needs means navigating a world of devices, treatments, and care plans that often feel designed without us in mind. At 12 Brand, Inc. | MediXo By 12 Brand, we believe that those who live the experience of rare diseases and chronic illness are best positioned to innovate solutions that restore dignity and autonomy. Our MediXo blog posts reflect this philosophy, sharing insights born from lived experience. In this post, I want to take you through some

Living with a rare disease or managing chronic illness is a journey filled with challenges that go beyond medical symptoms. It’s about maintaining dignity, autonomy, and hope in the face of complexity. At MediXo, we understand this deeply because our solutions are born from lived experience. Our blog offers a window into this world, sharing stories, insights, and innovations that empower patients and caregivers alike. In this post, I want to take you through the core themes a

When a Reliable MD collaboration becomes part of a patient-founded, caregiver-tested ecosystem like MediXo, the ripple effects are profound. As someone who has lived the challenges of managing complex care, I can say this kind of partnership is quietly revolutionary. It’s not just about medical expertise joining a company; it’s about a shared mission to restore dignity and autonomy for those navigating rare diseases and chronic illnesses. In this post, I’ll walk you through

When it comes to managing rare and complex illnesses, information is power. I know firsthand how overwhelming it can be to sift through endless medical jargon and conflicting advice. That’s why I want to share something that has truly transformed the way I approach healthcare knowledge: the medixo blog posts . These posts are not just articles; they are lifelines—packed with practical insights, expert advice, and compassionate guidance tailored for patients and caregivers nav

We are thrilled to officially welcome Rebecca Lichucki to the MediXo By 12 Brand Founding Advisory Board. Rebecca brings decades of experience in product development, pharmacy technology, and clinical services. Her guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. This is a huge step forward for us, and we are so excited to have Rebecca on our team. For more information about Rebecca, please visit our team page. #Fou

Thrilled to officially welcome Steven Kaufman to the MediXo By 12 Brand Founding Advisory Board! Steven brings decades of experience in operations, distribution, and supply chain. His guidance will be invaluable as we build a solution that truly makes a difference for patients and caregivers. We are so excited to have Steven on our team. #FoundingAdvisor #MedTech #HealthTech #TheHeartOfConnection

We are thrilled to officially welcome Jonathan Waxman to the MediXo By 12 Brand Founding Advisory Board. Jonathan brings deep operational and commercial expertise. His strategic insights on DME and CPT will be invaluable as we build a solution that truly makes a real difference for patients and caregivers. This is a huge step forward for us, and we are so excited to have Jonathan on our team. For more information about Jonathan, please visit our team page. #FoundingAdvisor #M

MediXo Axis and Go The MediXo Axis is the reason we’re here — who we serve, what we stand for, and the standards we won’t compromise. The Go is how we act on it — turning ideas into real tools that make life simpler, safer, and more comfortable. The MediXo Axis We Follow Dignity First:  Everything should feel like it belongs in your life — comfortable, respectful, and your choice. That’s as true for someone lying in a hospital bed as it is for someone walking into a meeting.

As a pharmaceutical supply chain expert, Les understands how to navigate one of the most complex, high‑stakes arenas in healthcare — ensuring that critical innovations move from concept to patient without compromising quality, compliance, or scale. His ability to connect upstream strategy with downstream execution will be invaluable as MediXo advances its mission to restore dignity and autonomy at scale. Les joins a hand‑picked advisory family built on candor, cross‑pollinati

I didn’t set out to build a company. I set out to solve a problem that landed in my own home — uninvited, unrelenting, and far too familiar for too many families. For years, I’ve seen how easily the healthcare system normalizes the erosion of dignity. How quickly coping  becomes the ceiling people are told to accept. In my case, that story isn’t hypothetical. It’s personal. It’s in the decisions my family and I make every single day — the trade‑offs, the workarounds, the quie

MediXo By 12 Brand didn’t begin in a lab or a pitch meeting. It began in the quiet, difficult, and deeply human moments of living with a rare disease — moments where Judi, my wife and caretaker, stood beside me, carrying not just the daily realities of my condition, but the emotional weight of a system that too often leaves people to fend for themselves. Before MediXo, there was Hugs For Mito , our nonprofit built to wrap arms — literal and symbolic — around patients, caregiv

From Personal Diagnosis to Collective Mission — How Michael Goldberg Turned Mitochondrial Disease into a Movement for All Rare Disease THE BOSTON GLOBE SOUTH Afflicted with Mitochondrial Disease, Michael Goldberg aims to help other sufferers. By Paul Kandarian GLOBE CORRESPONDENT AUGUST 09, 2015 Michael Goldberg of Easton always kept himself in shape, working in the fitness industry and also doing security work. While on security detail at Brockton’s Westgate Mall in 2012, hi