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Weekend Update: Mobility, Performance, and the Work Behind 12 Brand | MediXo
This weekend we’re highlighting two parts of our ecosystem that support the families, caregivers, clinicians, and advocacy groups navigating chronic and rare illness every day. Mobility is a real challenge for many, especially when autonomic drift, fatigue, or GI complications make daily movement unpredictable. I spent time today on the DashMoto mobility scooter — lightweight, stable, and built for real‑world use inside and outside the home. We’re proud to be an authorized re
Michael Goldberg
Aug 222 min read


Counting Ceiling Tiles: The Nights That Shape Us | A Song Written By Michael Goldberg
Some moments stay with you long after the hospital lights fade. Counting Ceiling Tiles was born in those hours — the quiet, heavy ones where you lie awake, trying to make sense of your own body, your future, and the uncertainty that keeps reshaping your life. Anyone who has lived through rare, chronic, or mitochondrial-driven conditions knows those nights. They’re not dramatic. They’re not loud. They are the moments where you learn how strong you are simply by getting through
Michael Goldberg
Jun 282 min read


Innovation Happens When Everyone Shows Up
Innovation rarely begins in the places we expect. It doesn’t start in boardrooms, clinical offices, or corporate strategy decks. It starts in the quiet moments — the late‑night clarity, the lived experience, the questions people carry but rarely say out loud. Ideas begin in the margins of life, long before they become products, protocols, or companies. And the truth is simple: no one brings an idea to life alone. Corporations play a role. Clinicians play a role. Patients and
Michael Goldberg
Jun 282 min read


Why We Created the MediXo Performance Hoodie Series
There are more than 10,000 known rare diseases affecting over 30 million people in the United States—about one in every ten people. About half of them are children. Most of these conditions are serious or life‑threatening, and only around 5–10% have an FDA‑approved treatment. Families spend their lives managing what medicine still hasn’t fully caught up to, stitching together care in the space between appointments, between crises, between answers. MediXo is being built for th
Michael Goldberg
Jun 173 min read
Showing Up For Everyone’s Health
Health isn’t a single‑month conversation, and it isn’t owned by any one group. Men’s Health Month matters. Women’s Health matters. Rare and complex disease communities matter. And so do the people who are healthy today and working to stay that way. When you step back, you realize all of these moments are connected by one truth: every person is carrying a story about their body, their wellbeing, their fears, their hopes, and their future. A brand that claims to care about heal
Michael Goldberg
Jun 62 min read
Health Doesn’t Ask for Permission
Most people don’t wake up expecting their health to change. It doesn’t arrive with warning signs or a countdown. It shows up in ordinary moments — during routine days, familiar routines, and lives that feel stable. One moment everything is manageable. The next, nothing is. Health challenges don’t discriminate by preparation, intention, or effort. They can emerge from genetics, from chance, from systems that fail quietly, or from bodies that change without explanation. You don
Michael Goldberg
Feb 161 min read
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