Founder Michael Goldberg reflects on urgency, innovation, and the lived experience that drives MediXo By 12 Brand. Last week, I spoke from lived experience. This week, I want to show what that experience builds. At MediXo By 12 Brand, we don’t just talk about urgency—we engineer for it. Axis and Go aren’t concepts. They’re responses. To delay. To fragility. To the silence that too often surrounds rare disease and complex illness. Every module, every advisor, every visual asse

The Quiet Revolution: How Connected Medical Devices Are Becoming Lifelines for Rare Disease and Complex Illness Communities We've spent countless mornings immersed in our own health tracking rituals. The meticulous logging, the careful documentation—not because we wanted to, but because complex illness demands it. When you're living this reality, tracking isn't optional. It's survival. Here's what keeps me up at night: millions of us are generating vital health data every sin